Tourism and employment

A lot happens between the time we start planning a trip and the time we return from vacation. We do research to see what is the best time to travel, we book transportation and accommodation, we plan our itinerary, we travel to the destination, we spend unforgettable days visiting the places, we eat the typical food, we buy souvenirs for family and friends and finally we get ready to come back to reality and start dreaming about our next trip. Have you ever thought about all the people who helped make your vacation a reality?

Working in the tourism sector

The job creation potential of the tourism sector is immense. Globally, it is estimated that one in 10 jobs is related to the travel and tourism industry, not only directly, but also in related sectors such as agriculture, food processing, construction, transportation, and crafts. In 2016 alone, the sector generated an estimated 6 million new jobs.

Recognizing tourism’s ability to promote quality jobs, the UN Sustainable Development Goals call for the design and implementation of public policies that promote sustainable tourism. In addition to fueling economic growth and helping to reduce poverty, tourism has been shown to promote social inclusion and create incentives to conserve natural and cultural resources.

Tourism’s contribution to total employment

One of the promises of tourism is that it promotes entrepreneurship and provides employment opportunities for all kinds of people, including women, youth, indigenous peoples, immigrants and other groups who traditionally face barriers to entering the labor market.

However, despite the fact that women make up 60-70% of the workforce in the sector, they often earn significantly less than men doing the same work. In addition, few women reach management positions. The development of tourism in indigenous communities is also controversial, as the economic benefits to them are generally quite low.

One of the reasons that limits the participation of women, indigenous peoples and other vulnerable groups in tourism, particularly in developing countries, is the large skills gap that exists in the sector. From airports and hotels to restaurants, craft stores and tours, tourism is based on customer service, a quality that results from a combination of communication, leadership and other soft skills.

In addition, tourism businesses also require cognitive skills such as mastery of a second language or computer programs.  The skills gap in tourism is so large that a study by the World Travel & Tourism Council found that if steps are not taken to close it, the sector could face a shortfall of some 14 million jobs by 2024.

Sightseeing in France

Today there are many destinations available for sightseeing and visiting a large number of regions. In France for example, very popular places such as the Eiffel Tower, the Champs Elysées or Notre Dame Cathedral are to be discovered. In order to know other interesting destinations, browse this article until the end. Fabulous Destinations Nowadays, tourists love to visit France because of many factors such as the gastronomy or the great places. Therefore, there are many attractive places such as the Eiffel Tower (the most visited and appreciated place). Other places like the Louvre Museum, the Notre Dame Cathedral, the Triumphal Arch or the Orsay Museum. In fact, it is possible to get to the upper levels of the Eiffel Tower via an elevator. Arrived all in the top, one has a panoramic sight impregnable on all the old of Paris. Moreover, you will be surprised to learn that the said cathedral was constructed during the regime of Louis VII by Monsignor Maurice de Sully, bishop of Paris, in... See more

Tourism, a promising sector ?

Today, several sectors of activity are booming and offer exceptional openings and opportunities for those who practice them. It is for example tourism. Do you want to know more about this promising sector and the opportunities it offers today? You are welcome. Let’s discover together the privileges that this sector offers. No Room for Unemployment With 1 million employees, this sector is very dynamic and has undergone profound changes linked to the Internet. New professions have emerged around travel and leisure. Welcoming the millions of foreign tourists who arrive in France every day, or organizing the stays of French people abroad: this is the mission of tourism professionals. As the world’s largest industry and one of the most important in France, this sector generates a turnover of 160 billion euros. It automatically  takes over than one million people and creates 20,000 new jobs each year. While half of these jobs are in the hotel and restaurant industry, there are al... See more

Know All About Tourism

Today, the importance and impact of tourism on the development of a country are well known. In reality, the term tourism encompasses a whole lot of other concepts that are sometimes difficult to discern since it is not only about travel and vacations. Let’s find out a little more about it through this article. The Different Forms of Tourism Tourism includes all the activities and exchanges carried out by visitors who stay away from their usual living environments.  Contrary to what people think, there is a multitude of forms of tourism and each one has its own particularities. Here are some examples: – Domestic tourism: This form refers to the activities of visitors to a given country, regardless of their origin. As such, it includes both domestic and international tourism. – Domestic tourism: This category includes tourism activities within a country by residents of that country. – International tourism: This refers to all tourists travel outside national borde... See more

Tourism promotion

The tourism promotion aims at the diffusion of a tourist destination. That is to say, to carry out actions (both online and offline) in order to make a place known. To do this, it is important to set the promotional objectives, that is, how we want the tourist to perceive our destination. It is also important to take into account both the economic investment and the time needed to achieve the desired results. From the promotion entity to the management entity Previously, tourism promotion was in the first stage. It mainly consisted of attending specialized fairs, doing « Fam Trips » or « Press Trips », among others. All these actions are done offline and in person, a fact that implies a significant investment. Nowadays and with the arrival of the Internet, online actions have been added to the different strategies of tourism promotion. These actions refer to digital marketing, with tools such as inbound marketing or the buyer persona. On the one hand, inbound marketing consists of crea... See more